The Alternative Fuels Infrastructure Directive (AFID) has introduced a new standardised fuel labelling requirement across Europe. Roll-out of the new labels is required across the refuelling infrastructure by 1 September 2019 and to all new vehicles by April 2020.

New labels will therefore begin to appear on all the petrol and diesel dispensers and filler nozzles from June 2019; they are already found on some vehicles. ‘E5 Petrol’ or ‘B7 Diesel’ (and ‘E10 Petrol’ on new cars) labels will appear but in this form are potentially meaningless to the consumer.


  • To ensure the smooth introduction of the new fuel labels, minimising confusion
  • To raise driver awareness of the new standardised labels/descriptions for petrol and diesel (and hydrogen, LPG)
  • To provide reassurance and clarity on actual lack of direct impact, as E5 / B7 fuels are unchanged
  • To avoid instances of miss-fuelling or confusion at the pumps
  • To explain the descriptions, as a lead-in to E10 and other future renewable fuel grades
  • To highlight the positive benefits of renewable fuels
  • To provide easily accessible information and FAQs
  • To minimise negative reception / coverage.

Project Management & Stakeholder Engagement

LowCVP Secretariat in collaboration with the DfT Low Carbon Fuels Division through a series of in-depth working group meetings, with engagement from fuel industry’s key stakeholders.

Timeline & Deliverables

April – September 2019

Deliverables Date
Toolkit delivery COMPLETED - May 2019
Campaign website on COMPLETED - May 2019
Campaign Launch PR, via DfT June to September 2019 (tbc)
New fuel label implementation deadline September 2019


Join Us

If you want to get involved in the work of one or more of Zemo Partnership's Working Groups, why not join us, or contact the Secretariat for more information.