We’re reducing the emissions of new cars and boosting the market for ultra-low emissions cars by influencing policies and behaviours. By working with manufacturers, fleet operators, consumer and environmental groups, local authorities, consultants, the DfT and OZEV, we are achieving change sooner. That means increasing the adoption of low-carbon and zero-emission cars, informing car buyers about cleaner and more efficient choices, and finding new ways to influence car buying behaviour. We’re also guiding local authorities as they shape policies for low carbon cars, taxis and private hire vehicles.