Car Buyer Research

Zemo Partnership (as LowCVP) undertook a wealth of research over the last decade which has influence and shaped the UK car labelling scheme. In adddition, we have also conducted a variety of consumer research projects to understand how the presentation of new car fuel and energy consumption data, environmental information and running cost can be improved to raise interest in fuel efficient and ultra-low emission cars.

Our work has had international penetration and been recognised as best practice. Our most recent activities have focused on integrating WLTP into the car labelling scheme for ICE, BEV and PHEV vehicles.

Zemo Partnership is currently exploring more innovative ways to present consumer information at car showrooms using digital media and completely redesigning the UK new and used car label for different powertrains.

A sampling of our past research papers is collected below: 

Join Us

If you want to get involved in the work of one or more of Zemo Partnership's Working Groups, why not join us, or contact the Secretariat for more information.