Car Buyer Research

Zemo Partnership (as LowCVP) undertook a wealth of research over the last decade which has influence and shaped the UK car labelling scheme. In adddition, we have also conducted a variety of consumer research projects to understand how the presentation of new car fuel and energy consumption data, environmental information and running cost can be improved to raise interest in fuel efficient and ultra-low emission cars.

Our work has had international penetration and been recognised as best practice. Our most recent activities have focused on integrating WLTP into the car labelling scheme for ICE, BEV and PHEV vehicles.

Zemo Partnership is currently exploring more innovative ways to present consumer information at car showrooms using digital media and completely redesigning the UK new and used car label for different powertrains.

A sampling of our past research papers is collected below: 

• The Importance of Total Cost of Ownership During Car Buying Process.
• Car Buyer Website Research 2018
• Improving the Presentation of Vehicle Performance, Environmental and Running Cost Information During the Car Buying Process
• Evaluating the Implementation of the UK Passenger Car (Fuel Economy and CO₂ Emissions Information)Regulations
• A Review and Evaluation of Vehicle Fuel Efficiency Labeling and Consumer Information Programs
• A Summary of Research on the UK Fuel Economy Label and Recommendations for Future Review of the EU Labeling Directive
• Dealership Energy Label Audit - ESA Retail 
• How Much Information is Enough? - Global Fuel Economy Initiative Green Scoring Workshop
• Potential Future Label Designs - Global Fuel Economy Initiative Green Scoring Workshop
• LowCVP's Car Buyer Survey 2012: Testing Alternative Fuel Economy Labels
• LowCVP's Car Buyer Survey 2010: Improved Environmental Information for Consumers