Selling Green: The importance of delivering what you promise

Description:

This Energy Saving Trust event will discuss marketing and communications aspects of the move to a greener economy. How can businesses ensure consumers buy into commercial visions of a green economy? How can you ensure a build-up of trust, reputation and customers?

Event description: A game-changer? Going further than ever before? A revolution, even?

There’s lots of talk about the green economy, but to really thrive on the back of a concerted focus on energy efficiency, you have to be able to bring your services to the consumer in a meaningful way that they can genuinely buy into.

It’s about trust. Very few can master a successful shift from one sector of business into a new one – especially one as complex as sustainability, where value and worth means more than just cash flow.

False claims of money and carbon savings can lose you everything you spent years building up: trust, reputation and customers.

In this streamed event you will hear from Phil Rumbol, former Cadbury marketing chief and now Founding Partner of 101. The event will also feature case studies by leading industry players. Our speakers will outline how you can make a move into a new market, show real benefit for those on the receiving end of your services, and ensure your brand remains respected and trusted.

The Trust’s recent Home Economics report suggested the UK’s green economy could be worth a staggering £6.5billion, with the right investment. But even good investment does not stand alone: product testing and accreditation of advice and services needs to exist to support a successful move towards sustainable business, and our pressing carbon reduction targets.

The scale of the opportunity, minimising risks and maximising the effectiveness of investment will be sharply in focus, and you’ll get the chance to put your questions to the expert panel.