Women show greater concern about car running costs than emissions, but gap may be closing - survey
Thu 24 May 2007
View all news
Lower vehicle emissions are still of lesser concern than motoring costs in the decision making process of female car buyers, according to research commissioned on women and motoring from Ipsos MORI by the Society of Motor Manufacturers and Traders (SMMT).
When asked if low carbon dioxide or low annual running costs were more important, 13 per cent of survey respondents said low CO2 was a significant factor while 29 per cent pointed to the cost of motoring. However, 45 per cent of respondents said both considerations were equally important for them, while 11 per cent said neither consideration would feature on their radar. The full results of the survey, due to be published on 6 June, are part of a detailed study called Women and Motoring.
The results suggest a considerable increase in concern about vehicles' environmental performance from past low levels of awareness.
Ipsos MORI interviewed a representative sample of 805 car owners via telephone on the Ipsos MORI omnibus in Great Britain between 13 and 15 April 2007.
Related Links
< Back to news list