Trade association warns that £50m electric motorcycle industry on 'cliff-edge'
Mon 30 March 2026
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Zemo Partnership has co-signed a letter convened by the Motorcycle Industry Association (MCIA) which calls for urgent government action to protect the electric motorcycle industry from a 'cliff-edge' resulting from the imminent ending of the Plug-in Motorcycle Grant. MCIA says ending the grant, as scheduled this April, could wipe £50m from the UK's electric motorcycle market and stall zero emission motorcycle uptake.
Analysis for MCIA by WPI Economics, suggests that removing the grant could result in around 6,500 fewer zero emission motorcycles being sold by 2030. This is equivalent to losing two and a half years of current sales in the sector.
An MCIA-led coalition of manufacturers, retailers, logistics operators, road safety groups and clean transport advocates - including Zemo Partnership - has written to ministers warning that the scheme’s expiry on 5th April would create a “clear and avoidable policy cliff edge".
The industry is calling for an extension of at least 12 months to the Plug-in Motorcycle Grant alongside "sensible reforms" while the Government and industry work together on a longer-term policy solution. It also wants a review of the £10,000 price cap "to reflect market realities" and the reintroduction of mopeds to the scheme, as well as expansion of its eligibility to L6 and L7 category vehicles.
MCIA says that if the scheme ends as planned, mopeds and motorcycles will become the only personal transport segment in the UK without any purchase incentives for zero emission uptake.
Image: Courtesy Harley-Davidson on Unsplash
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