Evidence-based review on attitudes to climate change and transport published
Thu 08 June 2006
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A report commissioned by the Department for Transport says that there is only a weak link between knowledge and awareness of climate change on the one hand and travel behaviour at the individual level on the other.
The researchers say that raising public awareness of this link is necessary - particularly to galvanise support for carbon abatement policy - but that it is not sufficient to change behaviour on its own.
In order to effect change, many other factors also need to be addressed. These factors are different for different travel behaviours and for different people.
One route that may be effective is through 'Community Based Social Marketing' which offers a strategic framework to transform markets and behaviours.
The report's authors - Dr Jillian Anable, Dr Ben Lane and Dr Tanika Kelay - conclude that there is a need to engage the public in issues of transport and climate change using new forms of research and communication which need to be two-way, exploring formats for learning on all sides of the issue.
Related Links
DfT website - report link
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