DfT launches new Act on CO2 campaign on car use
Fri 06 November 2009
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The Department for Transport has launched an advertising campaign aimed at reducing CO2 emissions from car use. The TV advertisement focuses on the fact that by driving five miles less a week, any driver can help make a difference.
According to a DfT press release (see associated link) car travel is the single biggest source of household and individual CO2 emissions in the UK. If all UK drivers reduced their driving by 5 miles a week we could save 2.7 million tonnes of CO2 per year.
Transport Minister Sadiq Khan said: "This campaign asks people to think more carefully about the journeys they routinely take. In our daily lives we create over 40% of the UK's CO2 emissions, every action we can take to reduce this figure will make a difference.
The Act on CO2 campaign, which began in 2007, aims to encourage individuals to reduce their carbon footprints through behavioural change.
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